What will you accomplish with a 100% retained and engaged workforce?

Commit to your employees with VOSA and see the difference that a fully committed and engaged workforce makes.

Visualizing the scale of relative positive impact on organizational performance from the key elements of VOSA’s “Total Compensation philosophy”

We help companies turn Compensation OpEx into CapEx by augmenting and optimizing the entire Compensation Structure

10% – Performance Pay: True Meritocracy

We help companies design and implement or optimize their Performance Pay (Performance Review & Rewards) system to maximize its fairness and effectiveness.

20% – Base Pay: True Pay Equity & Transparency

We help companies validate or adjust their Base Pay (Salaries) using our proprietary Multi-Factor Protocol (MFP) to achieve true Pay Equity with internal Pay Consistency and Transparency, and comply with Pay Transparency laws.

70% – VOSA (Value of Service Award): The Loyalty Premium

We help companies design, implement, and certify VOSA, a unique loyalty-based employee profit-sharing plan (or non-profit) designed to retain, and emotionally engage employees to achieve their highest performance potential by systemically and consistently recognizing and rewarding the typically overlooked yet critical intangible (human) aspect of the employee value that extends well beyond specific job skills and performance – their proven Character, Competence, Fit and accumulating Institutional and Company-Specific Knowledge.

JHC Pyramid
Income Inequality Solutions

The rest of this page is dedicated to VOSA, the Value of Service Award, our flagship product, our company namesake, and the game-changing “Loyalty Premium” Compensation Plan, which is designed to “fix Capitalism” and solve the Workforce and Income Inequality crises by bringing Fairness, Respect and Humanity back to the workplace and finally recognizing and rewarding the full economic value of the employees as a win-win-win for employers, employees, and society – in a way that is simple to understand, easy to implement and is highly effective and profitable for most organizations in the world.

So, How Exactly Does VOSA (Value of Service Award) Work?

Watch this animated video to find out.

VOSA is uniquely designed to target*

100% Retention

100% Engagement

100%-1000% ROI

on VOSA Investment over 1-2 years

*Actual results may vary

What makes VOSA (Value of Service Award) so Uniquely Effective?

VOSA is not only designed to make your compensation fairer but also to be perceived by employees as fair, which is the missing key to retention and engagement.
Compensation was traditionally considered a type of Rational Attachment. As such, compensation has been ignored in employee retention and  engagement discussions.

VOSA was the first and so far the only organization to successfully challenge this long-standing stereotype, highlighting aspects of compensation, that have a powerful emotional relevance for employees.

We designed the Value of Service Award to serve as an “add-on”, “plug and play” compensation plan, which immediately sends a message of commitment, recognition, appreciation, and respect to the employees and begins to rebuild (or strengthen) the employer-employee relationship, trust, culture and morale, through a compensation design that solicits a universally powerful Emotional Attachment, boosting employee retention, engagement and performance to previously unheard-of levels.

The Challenges

Quiet Quitting

  • 70% of US workforce are disengaged.
  • 87% of global workforce are disengaged.
  • Disengaged employees are 14% less productive and bring 18% lower sales and 21% lower profitability than engaged employees.

(All statistics provided by Gallup)

The Great Resignation

  • Most companies today operate with a 10-100% attrition rate.
  • Replacement hiring costs are estimated between 0.6x-2.5x* of annual compensation.
  • A company with a 10% attrition rate is dealing with up to a 25% inefficiency each year.

*“The High Cost of Low Wages” by Wayne F. Cascio

Talent Shortages

  • Talent demand exceeded talent supply for the first time in decades right before the pandemic.
  • Pandemic exacerbated the gap with many leaving the workforce (Great Resignation).
  • Experts agree that since 2022 talent shortage entered a chronic phase, with the gap expected to double by 2030.
  • Companies must prepare for a ZERO talent pipeline.

The Myths

Compensation plays little role in Employee Retention.

The Reality...
  • In 2022 “Inadequate Compensation” was deemed the #1 cause of Attrition by SHRM, and “Fair Compensation” was deemed the #1 cause of Retention by PwC.
  • 67% Of HR professionals believe that compensation needs to be increased by 8-20%.
  • How pay increases are implemented is more important than “how much” they are – it is not all about the money, but it is about making sure that pay policies recognize and fairly reward the true employee value.

The workforce challenges are temporary.

The Reality...
  • While pandemic response exacerbated the underlying workforce trends, the challenges are neither new nor temporary.
  • With 30% of new hires quitting within the first 90 days, and millions retiring early, the Great Resignation combines the older employees who are “giving up” on work, and the younger employees unwilling to offer unconditional loyalty. This is now a generational challenge.
  • Disengagement in the workplace has been extremely high at ~70% in US and ~90% globally since Gallup started collecting such data about 20 years ago. Clearly nothing we tried so far has worked.
  • With “Social Media Influencer” being the #1 career choice for the Millennials in 2022, it is no wonder that our essential and traditional professions are facing severe talent shortages. This will continue unless we make productive work rewarding again.

We can overcome our workforce and socio-economic challenges with the same mindset and practices that created them.

The Reality...
  • A mentality shift as well as new tools, especially when it comes to employee compensation, are needed.

Employee Tenure has no economic value to the employer and no positive correlation with performance.

The Reality...
  • In January 2023, Harvard Business Review published an article titled “Don’t Underestimate the Value of Employee Tenure”, which summarized key observations and conclusions from an earlier (2022) meta-study published at Oxford by Mercer-affiliated academics and practitioners, where they conclusively proved, that Employee Tenure “had a significant positive and sometimes very sizable impact on financial performance and operational excellence”.
  • The study further identified two types of specific employee value correlated with tenure: General Human Capital and Firm-specific Human Capital
  • Furthermore, the study concluded that traditional business models focused on encouraging Employee Tenure constitute a Competitive Advantage compared to
  • VOSA is based on recognizing and fairly rewarding the economic value of the “human side” of employees, which exceeds employee “market value”, and is comprised of three major company-specific components:
    1. Value of proven (vs. assumed) Character
    2. Value of proven (vs. assumed) Role and Culture Fit
    3. Value of accumulating Company-Specific Knowledge (aka the “Firm-specific Human Capital”)

Paying for Performance is the best and only way to build a high-performance culture.

The Reality...
  • While meritocracy is an important and valuable feature of the free market economies, focusing only on rewarding performance/results can have a counterproductive and often destructive long-term impact on the organizational culture and performance.
  • There are at least three significant downsides to the “Pay for Performance” absolutism:
    1. Performance targets against which performance is usually measured are almost always set subjectively, which means they tend to carry more bias than practical value.
    2. Measuring performance against peers or in absolute “economic value” terms tends to overcome the limitations of measuring against targets but ignores the factors, choices, and behaviors that may have impacted performance, some of which should be further encouraged and rewarded, and others – penalized. Our corporate performance evaluation processes tend to be ineffective in consistently and objectively capturing such nuances while over-relying on subjective manager opinions.
    3. Performance is an outcome based on a combination of core values/character, behaviors, and motivations. Monetary motivation assigned only to the performance targets is rarely the best motivation for maximizing long-term performance (especially for “great character” employees). In contrast, a system of recognition and rewards focused on desirable core values and behaviors tends to produce better, more sustainable, and more consistent long-term results, while reducing the long-term risks from “cutting corners”, “gaming the system” and “performance at any cost” mentalities.
  • Recognizing and rewarding great values, character, attitude, and behaviors you want to encourage as well as valuable accumulating company-specific knowledge and experience, will lead to better organizational performance than just focusing on rewarding performance outcomes.
  • VOSA seamlesslyadds such missing reward components to your compensation policy, significantly enhancing yourorganizational performance.

Employee profit-sharing is not an effective tool for companies.

The Reality...
  • Employee profit-sharing is the most “capitalist” form of compensation, which combines a great motivational aspect of “employee participation” without the downsides of stock ownership plans and a great overall outcome-based compensation/reward aspect often described as “shared pain, shared gain”. Employee profit-sharing also has financial agility and operational advantages to companies compared to increasing fixed compensation (salaries).
  • Sharing some of the Value Created (Profit) with the key Value Creators (Employees) makes sense economically and would be considered “fair” by employees. Sharing none of it would generally be considered “unfair” and demotivational.
  • So why Employee profit-sharing plans never took hold, and many studies concluded they were ineffective? Simple – most 9or perhaps all) employee profit-sharing plans had a design flaw, which led to them being morphed into today’s “Discretionary Bonus” pools, where a part of Profit is in fact shared with employees, but that is either done subjectively based on performance or is linked to existing compensation hierarchies, meaning that higher-paid employees will get a higher share of profits. Both approaches are fundamentally flawed from the Behavioral Psychology perspective, rendering them ineffective by design in achieving organization’s goals, especially when it comes to employee engagement, motivation, productivity, innovation, and learning.
  • VOSA’s profit-sharing component overcomes the design flaws mentioned above and is uniquely effective.

The Gaps

VOSA analyzed the root causes of the Income Inequality and the Workforce Crises, and boiled them down to three critical gaps in our workplace practices and employee relations, which hold the keys to solving both. VOSA Solutions elegantly, seamlessly and effectively address these gaps to unleash the full productive potential of the company’s workforce, maximizing company’s long-term, sustainable growth and profitability.

Participation Gap

Meaningful employee participation in the success of the enterprise.

Recognition Gap

This gap includes such notions as the “Loyalty Tax” and “Up or Out” mentality. Traditional compensation policies lack a consistent, fair, and meaningful mechanism to recognize and reward the “Human side” of the employees who stay in their roles or move laterally. There is significant value to the employers that comes from their experienced, proven, long-term employees, including the value of proven loyalty, reliability, commitment, other desirable human character traits (“the Values”), as well accumulating and often very substantial institutional, company-specific knowledge.

Trust Gap

Our words tend to differ from our actions, especially when it comes to highly publicized yet rarely justified mass layoff decisions (except in cases of financial distress or major structural changes). While the risk of being fired for poor behavior or performance is part of our social contract, indiscriminate layoffs in response to temporary financial pressures is a practice that betrays loyal, committed employees and wreaks havoc on corporate culture and morale for those who remain and are forced to pick up more work (without more compensation) while they grieve the lost connections.

Our Approach & Guarantee

Our unique, innovative and effective Value of Service Award (VOSA) will bring astonishing results. Yet, VOSA is not a “one size fits all” program. We will work with you to understand your situation and goals, so we can design the perfect VOSA program and implementation plan for your organization.

While actual results will vary, we can guarantee three things:

  1. No Financial Risk to implement: VOSA will be at minimum cost-neutral to implement (self-funding) – details of proposed cost reductions and reallocations will be provided as part of the VOSA Assessment
  2. Tangible Operational Improvement: VOSA will reduce your undesired Attrition by at least 50% over two years
  3. Significant Financial Upside: We can guarantee at least a 100% ROI on VOSA over two years for any company with an annual employee turnover above 10%

The Results

Increase Engagement

Without VOSA, the best results of other measures per Gallup’s own consulting practice top out at 30% disengagement. VOSA can close that gap to 90-100% for such good, well-run companies.

Reduce Undesired Attrition

VOSA aims to reduce undesired attrition to near-zero over the 3-5 years after implementation (retaining even those who planned to retire), and normalize into a 3-5% natural attrition rate, that can be meaningfully replenished from the bottom up.

Reduce the Need for Replacement Hiring

VOSA will reduce the need for replacement hiring to almost zero, allowing companies to focus on strategic hires and internal promotions and trainings and recruitment of the best graduates talents

Boost Employer Branding

Attain the “Employer of Choice” status with the distinctive VOSA Certification and recruit top candidates from the shrinking talent pool.

Win Back Former Employees

VOSA has a unique design feature that allows companies to easily “win back” great former employees and fill their open roles quickly

Promote Equality, Equity and Inclusion

VOSA is designed to be 100% inclusive with economically relevant and justified elements of pay equality and pay equity

Move Past “Up or Out” Mentality

VOSA is normalizing the mentality that people should be supported and encouraged to stay in roles they are most happy and productive in, instead of associating pay increase with promotions or job changes.
This change in mentality, coupled with better retention and engagement, given companies a lot more time and money to focus on promoting the right people for Manager and Leadership roles, and properly supporting those promotions with resources such as training

Narrow Pay Gaps

VOSA is designed to narrow gender and racial pay gaps from the bottom up without discrimination or social engineering

Improve Financial Agility

VOSA shifts compensation focus from salary increases to employee profit-sharing, which provides much greater financial flexibility for the VOSA clients compared to others who are stuck between a rock and a hard place trying and failing to juggle the cost of living increases with attempts to keep fixed compensation costs from spiraling out of control. Employee profit-sharing is the right compromise that also best aligns employer interests and rewards with those of employees.

Our Solutions

Value of Service Award (VOSA) Consulting & Certification

Pay Equity & Pay Transparency Consulting & Certification

Layoff Alternatives Consulting & Certification

Customized Corporate and Government Services

The VOSA Difference

What VOSA is NOT:

VOSA is not another workplace culture Certification program like “B Corp” or “Great Place to Work”

We do not certify or rate your culture, but we can improve it with VOSA. In fact, VOSA can and will prepare you for such other Certifications (if you are into that kind of thing), and VOSA will definitely improve your scores/ratings.

VOSA is not another ineffective and costly training program

No employee or manager training is needed.

VOSA is not another process re-engineering, reorganization, or restructuring program

There is no impact to the organizational structure or processes, although over time you will see natural improvements in both.

VOSA is not another employee recognition/”perks”/“toys” program

We offer only one type of award, and it’s the most meaningful one.

VOSA is not a Tech app

VOSA will not generate “kudos”, “good job” messages, “high fives”, medals, reminders to managers to recognize or have a “stay” discussion with someone on their staff, or anything of that nature. VOSA adds real recognition, that is valued by employees and drives behavior changes and results.

VOSA is not another superficial, impractical or ineffective “feel good” idea

VOSA is backed by behavioral psychology and reliable academic and industry research.

VOSA does not change how you evaluate or reward employee performance

Nor does it replace performacne evaluations or change anything you believe already works well.

VOSA does not chase trends

We set them, and our trend is to “go back to basics” and “make workplace human-relevant and human-centric” for best results for all parties.

VOSA is not another pay raise, nor it is “throwing more money at the people”

VOSA replaces ineffective across-the-board pay increases, subjective case-by-case pay increases, market-based pay increases, and other incremental compensation and rewards programs, including (if relevant) ineffective stock option and discount stock purchase plans for much better results.


The only compensation program on the market, that is:

  • 100% Transparent
  • 100% Consistent
  • 100% Objective
  • 100% Inclusive
  • 100% Equal and Equitable
  • Designed to be perceived as Fair and Meaningful by your employees
  • Designed to recognize and reward the economic value of your employees above and beyond their skills and performance – specifically, the value of their proven (vs assumed) character, proven (vs assumed) cultural and role fit, as well as the value of their accumulating general/institutional and, more importantly, company-specific knowledge, connections, experience

This is what makes VOSA both unique and extremely effective in its ability to fill the gaps in your skills- and performance- based compensation systems and boost retention, engagement, performance, productivity, motivation, innovation and all the other things you wish your organization were better at.


VOSA is Better Money by Design

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